You must be familiar with the term ‘Unintended Consequences.’ This concept not only holds the key to improving your sales performance but is also the root cause behind dramatic failures of seemingly well-designed incentive programs. To better understand, let us look at one of the most talked-about case studies about unintended consequences. The Cobra Effect … Continue reading Sales Compensation Plans: Beware of The Cobra Effect
Sales Compensation Plans: Beware of The Cobra Effect
