Webinar: Winning the Business Case for SPM

About this webinar

This webcast from Sales Management Association is one in a series of web-based sales management presentations featuring practitioners and thought leaders. In this webinar we have Manish Gupta, Managing Partner at Spectrum Technologies and Brian Thompson, Vice President at Iconixx Software talk about why SPM is essential for the long term success of a business.

What is included in this document?

It starts with an industry opinion poll that talks about the challenges faced by companies in adopting SPM and then dwell into the business benefits of SPM.

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